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Bakcell · Web

Campaign Site for a Nationwide Gaming Championship in Azerbaijan

The official site of Bakcell's 2016 PlayStation virtual football championship: the schedule of rounds, the winners and photo and video from each round.

Client
Bakcell
Year
2016
Our Role
Development partner on Bakcell's campaign
Service
Web Development
Industry
Telecom
Deliverables
Championship site in three languages · Schedule of rounds, venues and dates · Winners after each round · Photo and video set per round · Map of cities and registration dates
Technologies Used
HTML5CSS3Adobe XD
The Bakcell Virtual Football Championship home page, with the campaign artwork and the project description.
The campaign site in three languages, as delivered in 2016: what the tournament is, who may enter, and what the winner gets.

Task

In 2016 Bakcell ran a PlayStation virtual football championship across Baku and the regions, as part of its Manchester United campaign. The tournament ran in many cities over many rounds. Everybody needed to know where the next round was, and who won the last one.

What we did

  • Built the championship's official site around the schedule.
  • Set up the schedule so rounds, venues and dates are published ahead and winners after.
  • Gave each round its own photo and video set, so a player from one city can see the rest of the tournament.
  • Added a map that shows when the tournament reaches each city and the date by which to register.
  • Explained in three languages what the tournament is, who may enter and what the winner gets.

Result

The championship had one public record of where to turn up, who won and what it looked like.

Product Overview

The interactive map of Azerbaijan on the championship site, with the tournament cities and their dates.
The map answers the question a participant actually has — when the tournament reaches their city, and by when to register.

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