In-Store Media Player and Control System for a Mobile Operator

Task

Azercell runs stores across Azerbaijan, each with screens showing promotional photo and video. Updating them store by store meant a visit to each device. A campaign that reaches some branches and not others is worse than one that reaches none.

What we did

• Built a mobile application that plays the promotional reels on the store screens.
• Built a management system that controls what plays and where.
• Set content centrally and distributed it to the stores, so a campaign change reaches every screen from one place.
• Gave each of the fifteen brands a display order that is changed from the panel, not in code.
• Split the panel into sections for administration, advertising items and brands.

Result

The marketing team changes what every store screen plays from one panel, without visiting the devices.