Business Segment Portal for a Mobile Operator in Azerbaijan

Task

A mobile operator sells to two audiences that share almost nothing: a person choosing a tariff, and a company buying connectivity for its staff. On one site the company reads past consumer offers to reach anything addressed to it. It needs a different page, not a different tab.

What we did

• Built the business side as its own site under the operator's brand, with its own navigation.
• Split prospective customers into small and medium business, large companies and the public sector, each with its own page and tariff card.
• Grouped services the way a business buyer thinks of them: mobile services, tariffs and internet, international calls and roaming.
• Added a reviews section and an FAQ for the questions a procurement conversation asks first.
• Explained the corporate loyalty programme in four drawn steps, from joining by SMS to the discount at a partner.
• Delivered the site in Azerbaijani, Russian and English.

Result

A business customer finds segment, services, terms and contacts on one path, with the consumer site one link away. The business line and e-mail sit at the foot of every page.