Bakcell · Web

Campaign Site for a Football School Selection in Azerbaijan

The campaign site for Bakcell's football school selection: an FAQ for parents, news, a gallery and the participant list, in Azerbaijani and Russian.

Client: Bakcell
Year: 2015
Our Role: Development partner on Bakcell's campaign
Service: Web Development
Industry: Telecom
Deliverables: Campaign site · FAQ of some twenty-five entries · News feed and gallery · Published participant list · Countdown to the first training · Azerbaijani and Russian

The home page of the summer football school campaign site, with the dates and the partner federation. — The campaign opens with the two facts a parent checks first: who runs it, and when it happens. As delivered in 2015.

Task

The selection was open to children across the country. Parents ask the same two dozen questions, and every unanswered one becomes a phone call: age limits, documents, dates, venues, cost, kit, insurance, whether girls may enter, whether a parent may come along.

What we did

Built the campaign site around the parents' questions rather than around the campaign.
Built an FAQ of some twenty-five entries that answers each question in the parent's own words: the age range, documents and deadlines, the coaches, the camp, what is provided and how the winners reach Manchester.
Added a gallery, a news feed and a published participant list to keep the process visible while the selection ran.
Added a countdown to the first training before the school opened.
Delivered the site in Azerbaijani and Russian.