Event Site for an International Architecture Forum in Baku

Task

A professional forum sells its programme through its speakers. A prospective delegate — an architect deciding whether to fly to another country — is judging who will be in the room, and registration closes long before the event does.

What we did

• Built the event site around the speaker list, with each speaker's affiliation and standing.
• Named each session by the subject it takes.
• Placed a live countdown to the opening on the first screen.
• Stated the registration status plainly, including once it was closed.
• Gave the programme, travel information, the parallel events and the forum's architecture award their own sections.
• Built the site in English at three widths, for an audience arriving from a dozen countries.

Result

A delegate deciding whether to travel could see who was speaking, on what, and by when to register.