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Sabah Residence · Web

Sales Site for a Residential Complex in Baku

A sales site for the Sabah Residence complex in Baku, where a buyer picks a floor on a 3D render and reads the terms.

Client
Sabah Residence
Year
2017
Our Role
Development
Service
Web Development
Industry
Real Estate
Deliverables
Sales site in Azerbaijani, Russian and English · Floor selector on a 3D render · Location and building features section · Apartment catalogue and purchase terms · Gallery
The Sabah Residence home page, with a 3D render of the towers and a floor selector.
The buyer switches the viewpoint and picks a floor — the view is chosen the way it will be lived with. As delivered in 2017.

Task

At Sabah Residence, apartments are sold before they exist. A buyer has to picture the view from a floor of a building that is still a render, and to trust terms they have not read. Photographs of a finished lobby answer neither question.

What we did

  • Built the site around the complex rather than around its brochure.
  • Let the buyer change the viewpoint on a 3D render of the towers and pick a floor.
  • Stated each feature of the location — outlook, infrastructure, transport, energy, security, parking, home automation — plainly, without adjectives.
  • Added a catalogue of apartments, the purchase terms and a gallery, with the brochure to read online or download as a PDF.
  • Kept the sales office address and phone within reach on every screen.
  • Delivered the site in Azerbaijani, Russian and English.

Result

A buyer compares floors and views before contacting the sales office, and arrives at that conversation having already read the terms.

Product Overview

The advantages section of the residential complex site, with the location and building features.
Outlook, infrastructure, transport, security, parking and home automation — each stated, none adjectivised.
The catalogue section of the Sabah Residence site: the sales brochure, to view online or download as a PDF.
The brochure a buyer takes home is on the site as well — to read online or to download.

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