Lead-Generation Site for a Multi-Service Remodeling Contractor in the USA

Task

The Jevn Group launched in 2024 in Raleigh–Durham, North Carolina, with bathroom, kitchen and flooring remodeling. Each service line needs different details to scope a job. There was no website: nothing collected project details before a conversation, and nothing was there for search to find.

What we did

• Built the site and three separate estimate funnels on thejevn.com, one per service line.
• Gave each funnel five steps with its own technical questions: project type, square footage, materials and style.
• Added photo upload and saved progress, so a visitor can come back to an unfinished estimate.
• Built a shortened variant of the funnel, which is the one the team runs today.
• Connected every step to GA4, Google Ads conversion tracking and Meta Pixel.
• Made each submitted estimate create a lead record in the site's admin and notify the sales address and a Telegram channel.

Result

All three service lines now collect scoped enquiries through the site, with every step measured in GA4 and passed to Google Ads and Meta. Lead volume is not reported: the business is in its first year.