Clear · Web
Code Registration Site for a Shampoo Brand's Football Promotion
The code-registration site and the prize draws for Clear Men's football promotion as the national team's official shampoo.
- Client
- Clear
- Year
- 2014
- Our Role
- Development partner on Clear's campaign
- Service
- Web Development
- Industry
- Consumer Goods
- Deliverables
- Promotion site · Code registration · Winners window · Prize draws
Task
In spring 2014 Clear Men ran a football promotion in Azerbaijan as the official shampoo of the national team. Each coupon pack carried a code; registered codes entered draws for eight Sony LCD TVs and a trip to Brazil.
What we did
- Built the site on the three steps of the brand's 2012 promotion — find the code, register, claim the prize — in a new football design.
- Put registration in one window over the home page: name, e-mail, date of birth, phone and the code.
- Published every draw in a winners window with the date, the prize code and the prize.
- Kept the rules, the campaign dates and a reminder to keep the coupon pack on the home page.
- Ran the prize draws in front of the draw commission, under the incentive-lottery rules approved by Azerbaijan's State Committee for Securities.
Result
The site carried the promotion from 10 April to 30 June 2014.
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