Domestos · Web
Lottery Site for a Household Cleaner Promotion in Azerbaijan
The lottery site and the prize draws for Domestos's 2012 promotion in Azerbaijan: registration, rules and a winners list by date.
- Client
- Domestos
- Year
- 2012
- Our Role
- Development partner on Domestos's campaign
- Service
- Web Development
- Industry
- Consumer Goods
- Deliverables
- Lottery site · Registration · Rules · Prize slider on the home page · Winners window · Prize draws
Task
From 1 October to 23 December 2012 Domestos ran a lottery in Azerbaijan. The super prize was a set of kitchen furniture, and a store gift certificate was drawn every week. Entrants needed one place to register, read the rules and see whether they had won.
What we did
- Built the site the lottery ran on, with three sections in the header: rules, registration and winners.
- Showed the super prize and the weekly certificates in a slider on the home page, with the campaign dates and the contact number.
- Listed every draw by date in a winners window, with the winner's name, the prize code, the prize and, where there was one, a photo of the winner.
- Ran the prize draws in front of the draw commission, under the incentive-lottery rules approved by Azerbaijan's State Committee for Securities.
Result
The site carried the lottery from 1 October to 23 December 2012. By 24 December the winners list held 73 entries.
Product Overview
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