Clear · Web
Code Registration Site for a Shampoo Promotion in Azerbaijan
The code-registration site and the prize draws for Clear's 2012 shampoo promotion in Azerbaijan, with 24 iPads and a BMW as prizes.
- Client
- Clear
- Year
- 2012
- Our Role
- Development partner on Clear's campaign
- Service
- Web Development
- Industry
- Consumer Goods
- Deliverables
- Promotion site · Code registration · Winners and rules pages · Prize draws
Task
In autumn 2012 Clear ran a promotion in Azerbaijan: a code inside each coupon pack gave a chance to win one of 24 iPads or a BMW 5 Series. The codes had to be registered online, and every draw announced in one place.
What we did
- Built the site the promotion ran on, with three steps in the header: find the code, register, claim the prize.
- Showed the prizes, the campaign dates and the main rules on the home page.
- Added a reminder to keep the coupon pack, which is needed to collect a prize.
- Placed the winners and the full rules one click from the home page.
- Ran the prize draws in front of the draw commission, under the incentive-lottery rules approved by Azerbaijan's State Committee for Securities.
Result
The site carried the promotion from 2 September to 2 November 2012.
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