Identity for a Wine Restaurant in Baku

Task

PICHILTI is a wine restaurant in Baku. The brief asked for a logo with its name and the words "wine restaurant", and left the colour to us. The same mark then had to work on the sign, on the bar, in the menu and on the business card.

What we did

• Drew the wine into the name itself: the C of PICHILTI is a glass and the H is a bottle, in the same thin line as the rest of the lettering.
• Set the name in a warm sand tone, with the glass, the bottle and the words WINE RESTAURANT in burgundy.
• Checked the mark in one colour on dark grounds before it went to print.
• Drew a set of icons in the same line (glass, bottle, barrel, grapes, corkscrew, cheese) for the pattern on the back of the business card and the faded background of the wine list.
• Laid out the menu with the wines sorted by type in three columns, each heading in Azerbaijani and English.

Result

Delivered in 2025, the logo is on the sign above the entrance and on the front of the bar, in the colours each place needed.